Crocs (CROX) Q2 2026 - Preliminary Earnings Alert
Event: Quartr Q2 2026 event Release timing: July 30, 2026; call at 8:30 a.m. ET. Source status: Earnings release available; transcript not yet available.
Beat/Miss
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Reported results and guidance
- Consolidated revenue was $1.179 billion, up 2.6% year over year; direct-to-consumer revenue grew 12.0%.
- Adjusted diluted EPS was $4.55, up 7.6%; adjusted operating income was $296 million, down 4.5%.
- Crocs-brand revenue exceeded $1 billion for the first time. HEYDUDE revenue declined 5.7% to $179 million.
- Full-year revenue guidance moved to growth of approximately 1%-2%, and adjusted EPS guidance rose to $13.70-$14.00.
Management points and uncertainty
- Management emphasized broad consumer demand, DTC growth, product innovation, debt reduction, and an expanded $2.0 billion buyback authorization.
- The Crocs brand is carrying the growth profile, while HEYDUDE wholesale sales fell 17.2%.
- The key uncertainty is whether the higher DTC mix and Crocs growth can offset HEYDUDE pressure while gross margin normalizes from 61.7% to 59.4%.